The trick to smoothing out a cowlick is to
douse it sopping wet with styling spray (I use Iden Styling Spray), then
hold the blow dryer directly above it (use a nozzle), and brush the
cowlick in the opposite direction of how it grows it. This will
counteract its kinky ways and, once it is completely dry, you should be
able to brush it into place fairly easily.
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